Core values are not eye rolls. They are how the exceptional roll.
How do you know when to take a stance if you don’t know what you stand for? Core values are the modern-day rudders of decision making. Many businesses are missing the mark as to what the next generation truly values. Most must realize that the next generation won’t buy unless they buy in. With thousands of choices at their fingertips, the differentiator is valuing, declaring, and living your distinct core values.
